Playbook

Auction Marketing Playbook

CharityAuctionsToday has everything you need to promote your auction. Follow our best practices for social media, email marketing, and other channels. With specific advice for schools and churches, with tips on timing and scheduling, our auction marketing playbook can help you make your auction a success.

When you plan market your auction in advance, it will:

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Create your auction promotion materials and schedule communications ahead of time.

Use our playbook to plan your auction promotion materials and scheduling ahead of your auction start time. Reaching as many people as possible is important to your auction’s success. 

Explore tips on creating compelling auction item descriptions, writing social media posts and ads, and establishing an auction mission statement. Decide on the timing of your emails and posts as well as you goals for this fundraiser.

Frequently Asked Questions (FAQs)

An auction marketing playbook is a document full of tips and tricks for building and enticing auction and promoting it effectively. Your auction will see the most success if you manage to spread the word about it as far as possible.

Your auction marketing plan should include auction best practices and plans for sharing your event, including…

  • Strong auction design
  • Social media posts and ads (if relevant)
  • Outreach on channels specific to your cause, for example school calendars, a church website, etc.
  • A schedule for emails and posts
  • Goals for your fundraiser
  • Absolutely!

    Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

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Charities and nonprofits are already using these templates to plan.​

Use our samples and templates to boost your fundraising efforts and strengthen your work. Make your organization a powerhouse for change.