Item descriptions can be brief as long as they convey the most important information. If you’re auctioning off a baseball signed by Babe Ruth, you’ll want to offer assurance that the item has been appraised as a real collector’s item and not a fake. If you’re auctioning off handmade art, like paintings, illustrations, or pottery, you might want to talk about how long the artist has been working their craft and what their inspiration for the work was. This may require some research on your part, but we know from experience that sparse item descriptions won’t sell as well.
Always include an estimated value: this helps bidders understand your set starting bid and can help them feel like they could potentially get a deal on something.