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In today’s digital age, nonprofits and charities are constantly looking for new and innovative ways to engage with donors and raise funds. One popular method that has gained traction in recent years is text giving. Text giving can be divided into two types: text-to-give and text-to-donate. While some use these terms interchangeably, there are differences, and pros and cons to each.
Text-to-give vs. text-to-donate—which one is the best fit for your organization? Below, we’ll compare the two and help you determine which is right for you.
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ToggleText-to-give is a fundraising method that allows donors to make a donation by sending a text message. The process is simple: donors text a specific keyword to a designated number, or short code, and a predetermined amount is charged to their phone bill or deducted from their mobile wallet. The donation is then transferred to the nonprofit or charity. This is also sometimes called “bill-to-carrier” text giving.
Text-to-donate is a fundraising method that allows donors to make a donation by filling out a form on a mobile-optimized website. Your organization sends an outgoing text with a link to your donation page, or donors text a keyword to a certain number and get the link that way. Then they fill out your donation form.
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When deciding between text-to-give and text-to-donate, it’s essential to consider your organization’s goals and resources. Here are some factors to consider:
If your organization is looking to build relationships with donors and engage them in ongoing communication, text-to-donate may be the better option. With the ability to collect donor information and provide ongoing updates, text-to-donate allows for more significant donor engagement.
If your organization is primarily looking to raise smaller donations, text-to-give may be the better option. However, if you’re looking to attract larger donations, text-to-donate may be a better fit.
Text-to-give is a more cost-effective option, as it eliminates the need for expensive fundraising events or direct mail campaigns. However, text-to-donate may have higher costs associated with it, such as fees for processing credit card payments.
If your target audience is primarily older donors who may not have internet access or be comfortable with technology, text-to-give may be the better option. However, if your target audience is younger and more tech-savvy, text-to-donate may be a better fit.
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Whether you us text-to-give or text-to-donate, texting is a great tool for more than just asking for donations. You can also:
If you’ve decided that text giving is the right fit for your organization, here are some steps to get started:
Text giving is a powerful tool for nonprofits and charities looking to engage with donors and raise funds. Whether you choose text-to-give or text-to-donate, both options have their benefits and drawbacks. Consider your organization’s goals and resources to determine which is the best fit for you. With the right approach and platform, text giving can help your organization make a significant impact and achieve its fundraising goals.
Get the details about how to create text keywords and schedule text messages when you use our platform to raise funds.
DOWNLOAD The Auction Profit Blueprint
The 4 tools BIG organizations use every time to skyrocket auction profits!
The Step-By-Step Guide to stop leaving thousands on the table.