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Learn why free text-to-give services for nonprofits are rarely truly free. CharityAuctionsToday explains what goes into text-to-give platform pricing.
Text-to-give fundraising has become a popular method for nonprofits to receive donations quickly and conveniently. The idea of a “free” text-to-give platform can be appealing for organizations looking to minimize overhead costs while maximizing donations. However, while some platforms advertise as being free for nonprofits, the reality is that few, if any, are entirely free. Instead, the costs are often passed on to donors, impacting their giving experience and potentially affecting long-term donor relationships.
Text-to-give platforms allow donors to contribute to a nonprofit by texting a keyword to a designated number. Donors then complete their gift via a secure payment page, often using their credit card, debit card, or mobile wallet. These platforms make giving convenient and accessible, especially for donors who prefer to use their mobile phones.
While text-to-give platforms offer undeniable benefits, the cost structure can vary significantly. Nonprofits may see terms like “free,” but the fine print often reveals additional fees that are either charged to the organization, the donor, or both.
Many text-to-give platforms advertise themselves as free, but here’s what that usually means:
The hidden costs of “free” text-to-give platforms can have unintended consequences for both nonprofits and their donors:
If your nonprofit is considering text-to-give fundraising, it’s essential to understand the cost structures and explore platforms that align with your organization’s needs and budget. Here are a few alternatives to “free” platforms:
To make the most of your text-to-give campaigns while minimizing costs, consider the following best practices:
While the promise of “free” text-to-give platforms may seem attractive, it’s crucial for nonprofits to look beyond the marketing claims and understand the true costs. Whether the expenses are absorbed by the nonprofit or passed on to donors, they can affect fundraising outcomes and donor relationships. By choosing a platform with transparent pricing and prioritizing the donor experience, your nonprofit can harness the power of text-to-give fundraising effectively and sustainably.
DOWNLOAD The Auction Profit Blueprint
The 4 tools BIG organizations use every time to skyrocket auction profits!
The Step-By-Step Guide to stop leaving thousands on the table.