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Wondering how to name your fundraiser? What’s in a name? If you are planning a fundraiser, there could be a lot of money in a name. What you name your fundraiser is important. Every fundraising event needs a good title. Of course, the name of your fundraiser should capture the attention of readers, but it should and can do much more. So, how do you come up with a name for your fundraiser?
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ToggleWhen planning an online fundraiser a unique title is key, especially if you’re making a new site for your event, or if you’re holding an auction on a site like ours or raising funds on a site like GoFundMe. The title needs to be something memorable that is also easily found by search engines. The name of your fundraiser should use relevant keywords. For example, if you’re naming a church rummage sale, you’ll want to include the name of your church and maybe even your town: “St. Cuthbert’s Rummage Sale – Galena.” That way, if someone wants to find your information online, but all they can think of is “Galena rummage sale” or “St Cuthbert’s rummage sale,” Google and other search engines should be able to show them to your site or auction page.
You might be tempted to create a fancy name for your event, say, if it’s a black-tie gala. “Night Under the Stars” is a romantic title, but it doesn’t tell people (or search engines) that this event is a fundraiser or what cause will benefit from it. Try to get a little more specific, if you can fit more words in.
Finally, you might want to Google your fundraiser name ideas just to make sure that no one else has taken them first. You never know when your organization or event theme might accidentally be almost identical to another organization or business name (Some you may not want to be associated with!). It pays to double check before you start printing fliers and making social media posts.
Hot tip: Another way to find a great name for your fundraising event, is to use a fundraiser name generator. But be sure to double check that it’s unique to your organization or event!
Below are a few common formats for fundraiser titles:
Once you’ve narrowed it down to 3-5 names, run it through Google search again. You don’t want to use the name of someone else’s fundraiser, they will likely use the name in their social media pages, and if they’re a powerhouse nonprofit it will be harder for you to attract attention. If you’re the boss and the final decision maker, then it is up to you to decide. If you’re working with a team, run your final fundraiser name ideas by them and take a vote.
DOWNLOAD The Auction Profit Blueprint
The 4 tools BIG organizations use every time to skyrocket auction profits!
The Step-By-Step Guide to stop leaving thousands on the table.