Template

Nonprofit Marketing Plan Template

Use our nonprofit marketing plan template to craft one for your organization. Alongside our helpful marketing guide, this template can help you on your way to marketing like a pro.

When you plan your nonprofit marketing in advance, it will:

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Plan your marketing efforts, then execute and measure

Small nonprofits (and even large ones) sometimes ask employees and volunteers to wear a lot of hats. If marketing is new to you, or you know your organization could do a better job of it, take a look at our guide to creating a nonprofit marketing plan.

Then, use our template to create your own marketing plan. Measure your progress against your goals and move forward with a more cohesive strategy in place.

Frequently Asked Questions (FAQs)

A nonprofit marketing plan can help you and the rest of your organization get on the same page and stay goal oriented as you pursue marketing success. A nonprofit marketing play lays out your goals for the year or quarter and how you will go about achieving them. 

  • Use our guide to learn how to go about setting up your marketing plan. Then, make a copy of our template document and start filling it out with your mission statement, vision, goals, and channel-specific strategies.

A nonprofit marketing plan should include…

  • Your organization’s background
  • Your mission and vision
  • SMART goals
  • SWOT Analysis
  • Audience insights
  • Brand voice and guidelines
  • Channel-specific strategies
  • Budget
  • How you’ll track and measure success
  • Absolutely!

    Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

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Charities and nonprofits are already using these templates to plan.​

Use our samples and templates to boost your fundraising efforts and strengthen your work. Make your organization a powerhouse for change.